The question I hear most often is simple: “What’s happening in the 30A real estate market?”
The answer depends on where you’re looking.
Scenic Sotheby’s International Realty’s Q2 2026 market report shows three different stories in Alys Beach, Rosemary Beach and Destin. Alys Beach posted higher prices and shorter selling times. Rosemary Beach had limited sales activity, with strong pricing across the first half of the year. Destin offered buyers a broader range of opportunities at a more accessible price point.
I’ve lived on 30A full-time since 2017. When I review these reports, I look at the numbers alongside the conversations we’re having with buyers and sellers every day. Here’s what stood out this quarter and how I would approach each market.
A Broader View of the 30A Real Estate Market
Over the past 12 months, Scenic Sotheby’s International Realty closed $1.95B in regional sales. Along the 30A corridor, the brokerage closed $1.43B, 60% more than its closest competitor.
With 111 full-time agents across four offices and 1,155 families served across the region, that reach gives us a useful perspective on buyer activity and comparable sales.
For our clients, the value is practical. We can use those relationships and market knowledge to help determine where a home should be priced, how it should be presented and which opportunities deserve a closer look.
Alys Beach Real Estate: Higher Prices and Faster Sales
Alys Beach had a strong second quarter.
Fourteen homes and townhomes closed, up 75% from Q2 2025. The average sale price approached $9.8M, a 45% increase, while the average price per square foot rose 30% to $2,390.
Average days on market fell to 59, nearly two months shorter than a year earlier. Sellers received an average of 94% of asking price. Newly delivered condominiums contributed another $32M in sales.
What stands out to me is the combination of higher pricing and shorter selling times. Buyers were willing to move forward on homes they felt were worth the investment.
If you’re considering buying in Alys Beach, get familiar with the available inventory and recent sales before the right property comes along. Preparation gives you the confidence to make a decision when it matters.
For sellers, these results are encouraging. Pricing and presentation still need to reflect your specific home and its competition.
Rosemary Beach Real Estate: Limited Activity, Strong Pricing
Only two homes and townhomes sold in Rosemary Beach during Q2. With a sample that small, I would be careful about drawing a broad conclusion from one quarter.
The first six months provide more context: 10 closings, an average sale price just over $6M and sellers receiving an average of 95% of asking price.
In the condominium market, price per square foot increased 29%, and sellers received an average of 96% of asking price.
My takeaway is that limited sales activity doesn’t tell the whole story. Buyers and sellers need to look closely at the properties involved, the available inventory and how a particular home compares.
If you’re selling in Rosemary Beach, I would focus on a thoughtful pricing strategy and making the home show its best. If you’re buying, know your priorities and be prepared when a property meets them.
Destin Real Estate: More Options at a Different Price Point
Destin deserves a place in the conversation for buyers exploring Northwest Florida coastal real estate.
Single-family home sales increased 8% to 69 closings in Q2. Total sold volume rose 11% to $62.4M, and the average sale price increased 4% to $904,921.
Average price per square foot declined 7% to $370. Homes sold faster than a year earlier, with sellers receiving an average of 93% of asking price.
For buyers finding that their budget doesn’t stretch as far as they would like on 30A, Destin is worth exploring. The communities offer different experiences, so I would start with how you plan to use the home, the location you prefer and what matters most to you.
From there, we can help you compare the options.
What Q2 Means for 30A Buyers and Sellers
These results reinforce something I tell clients often: there isn’t one pricing strategy or one buying strategy that works across every community.
Alys Beach showed strong activity at the upper end of the market. Rosemary Beach’s first-half results provided a clearer picture than its small Q2 sales count. Destin continued to offer opportunities at a different price point.
For buyers, preparation matters. Understand recent sales, identify your priorities and have your financing or funds in place.
For sellers, price against the homes buyers can choose today. Presentation matters, too. Even in a community posting strong numbers, buyers will compare your home with the alternatives.
At Dahler & Co., our role is to help you understand those choices. We make suggestions and you make decisions.
Thinking about buying or selling on 30A? Contact Dahler & Co. at Scenic Sotheby’s International Realty. We’re happy to talk through what these numbers mean for your home or your search.


























